The Digital Tools Your Business Needs To Thrive

Reaching your customers has never been easier. With so many different online avenues to choose from there has never been a better time to market your business digitally. 

But what are the essential elements of any digital marketing campaign? 

In this article, we’ll take a look into the tools that you need to thrive digitally as a business. 

Have a Website 

Having a website should be a no-brainer for businesses, but it’s something that many companies still overlook. Very often, those that do have a website, don’t make the best out of it. Your website should be like a shop window that shows all of your products and services.

To make the best of your website you could add chatbots that will interact with your visitors. They’ll be able to handle basic queries and can be useful for generating leads for your business. 

Instead of losing out when customers cannot find what they want, chatbots help your customer by pointing them in the right direction. 

Be Mobile Friendly 

Over half the population of the world owns a smartphone now, which means that a strong percentage of your customers will be accessing your website from their phones. If they are met with text that fills the page and is hard to read, images that are too big or too small, and a page that they have to swipe in all directions to read- they are going to close the site and find your rivals instead. 

One of the ways that you can overcome this is by optimizing your site for mobile browsing. Make sure you do this, or you will get left behind. 

Build An App 

You could go one better than just having a mobile site and you could have an app as well. This will provide your customers with an easy way of accessing your content and services. While an app is generally separate from a website, it can have many of the same features and provide users with a version of the site. Your developers will have to decide between GraphQL vs REST, but you’ll have a functioning app that will be able to provide push notifications directly to your customer’s smartphone. 

Search Engine Optimization 

Your customers need to find your website. They will often do this by using a search engine. But unless you have optimized your content it won’t appear very high in the search rankings and you’ll lose to your rivals that rank above you. 

You need search engine optimization (SEO). This is a series of techniques and processes that ensure your site ranks at the top of the search results. The types of processes include link building, improving page load speeds, keyword optimization, the use of meta tags and meta descriptions, as well as using local SEO techniques for businesses that have a brick-and-mortar presence. 

Invest in your SEO by hiring a specialist SEO company and your website will start to get many more visitors.